Drukier Institute
Homepage redesign.
Role: UI design
Overview
The goals of the Drukier Institute website:
Encourage donations to the institute
Increase traffic to major site areas:
Postdoctoral sections (including increase in applications for postdoctoral students)
Publications
Communications with faculty members
Promote work from researchers
Disseminate published papers and information to communities
Highlight impact of seminars
Problem:
Low through traffic from the homepage- 35% through traffic, 64% drop off rate from the homepage
From the homepage, users click through to the About Us page, Publications, Drukier Prize Nominations, and Faculty pages
Lowest percentage of page-views are for Publications, Seminars, Drukier Prize Nominations, and Faculty- yet these are the areas the department wants to highlight most.
Support Us is not in the top 10 most viewed pages, nor on the top landing pages.
Solution:
Reconsider overall UI of the homepage to call attention to major areas of the department, such as Faculty, Publications, Support Us/Donate, and Seminars to better tell the users who the Drukier Institute is and what they do.
Design
Homepage Design
Problem:
Original homepage lacked callouts to major areas of the website. The lack of callouts does not allow users to use the homepage for wayfinding/navigating through important areas of the website.
Support us page is not listed on any of google analytics top pages for the site.
Solution:
Create callouts on homepage to direct users to important areas of the website, Faculty, Publications, Support Us/Donate and Seminars to better tell the users who the Drukier Institute is and what they do, as well as improve wayfinding for the users.
