Daytripper
Case study to refine our UX design process by developing a product to suit the needs of our target consumers. We had 5 days to complete the project, prototype and present our results for review. This app was created as a project in the UX Design course through General Assembly.
Role: User research, UX/UI design, prototyping, user testing
Problem:
People enjoy social activities, especially living in a big city with many great restaurants and events. However, searching for events, restaurants, and activities in the area often requires digging through multiple websites, apps and newsletters. Many review websites are unreliable. In addition, planning a social gathering with friends poses other challenges, such as finding a time that works for everyone, and chains of text messages and emails until people have reached an agreement. People need a way to find the most relevant activities, with reliable reviews, and the ability to plan outings with friends without cumbersome messaging.
Solution:
Design an app that provides users with relevant and reliable event recommendations, with the ability to collaborate with friends on group plans.
We conducted a market analysis to understand the product landscape. Our interviews provided a framework for our user personas, which allowed us to prioritize our product features. Based on our research, our app maps were designed to accommodate two unique user goals. Our wireframes highlight our main app pages. We then designed and tested our prototype and refined based on our findings. Our process looked like this:
Market Research
User Personas
Feature Prioritization
User Flow
Wireframes
Prototype
Research
Market Research:
A competitive analysis determined where to focus our design. Our findings showed a need for apps that assist in group planning as well as reliable and personalized recommendations.
User Personas
These personas were designed to understand two distinct pathways a user can take within the app. Amanda takes the simplest path, she finds here desired restaurant and books directly through the app for her party of two. Ethan, takes the more complicated pathway, through the collaboration page, to book a restaurant for his group of friends.
Interviews
Eight user interviews were conducted to understand the context, behaviors, pain points and pleasures of our potential users. The results were analyzed resulting in the build of our feature prioritization.
Feature Prioritization
Analysis of the interviews provided insights on which features to prioritize. Prioritizing a personalized home feed, search, and group event planning, will provide the most impact on accomplishing user goals.
App Map
User Flow
This user flow represents Ethan's pathway through the collaboration page.
Wireframes
Sketches
Wireframes
Design and Prototype
We designed and tested our prototype using inVision. The goal was to determine the usability of our design. Most importantly, were the target users able to book their desired activity efficiently. There was an interest in integrating this app with other booking apps, such as OpenTable and Ticketmaster.
