Center for Perioperative Outcomes
Website enhancement, restructure information architecture, optimize directory and publications pages and redesigned homepage to improve overall functionality of site.
Role: IA, UX/UI design
Overview
Problem:
When transferring site over to CMS, the design was compromised and thus impacted functionality. During transfer to CMS, the homepage no longer functioned effectively and UI changed.
The homepage had an outdated interface design.
Low traffic to the paged promoting the primary services of the department.
The directory had multiple categories for faculty members, with duplicate information and overlapping categories.
Content on the publications page is entered manually, however some content can be pulled from PubMed, while other content cannot.
Solution:
Reconsider information architecture.
Publications page redesign for easier content maintenance
Directory page optimization
Redesign homepage with improved callouts to 4 major areas of CPO
Research
Information Architecture
Observation/Problem:
Multiple pages under About Us had similar content and can be combined
Directory content was listed under multiple pages, thus creating duplicate content, and making it difficult for users to search through faculty.
FAQ page on primary navigation, included poorly maintained content and had very low traffic.
Solution:
Consolidate pages under About Us
Consolidate directory pages to reduce duplicate content and improve navigation through
Remove FAQ page because it did not provide enough value to the user and had low traffic
Design
Homepage
Observation/Problem:
Callouts for the four main services were indistinct, icons duplicated to represent different categories, and did not encourage users to click through to the services pages.
Despite news content being updated frequently, the news callout was small and lacked any distinct characteristics of a news item, such as date and teaser text
Large carousel as hero image lacks functionality and can be detrimental to users with accessibility needs
Homepage lacks callouts to other major areas of the site, such as Publications and Directory pages
Solution
Create unique callout area for the four services offered by the department
Include callouts for Publications and Directory
Redesign News and Updates area of the homepage to include more visuals, dates, and titles
Directory
Observation/Problem
Directory content was on multiple pages, making it difficult for the user to navigate through the complete list
Faculty members and students within the directory were listed under multiple categories, leading to a duplicate of content
Solution
Create single page directory with filter for multiple categories to improve navigation
